Jack Makes Classic Rock Sexy

Among radio formats, Country is coming back, Oldies is bleeding, and Jack is making Classic Rock sexy. Reporting on a study of the most recent national radio ratings by radio and Internet ad rep firm, Interep, Chuck Taylor writes in Billboard Radio Monitor:

"Classic Rock was the hero of the Spring survey, rising to a 7.6 share, up from 5.9. The reason: Interep is including the proliferating Jack format in the Classic Rock format category. Oldies, on the other hand, posted its lowest share ever, falling from 4.6 to 4.3. Several prominent Oldies stations, such as Infinity Broadcasting’s WCBS-FM in New York and WJMK-FM in Chicago, have flipped to Jack."

The study looked at 16 formats, ranking their popularity with audiences aged 12 and up in the 93 U.S. markets where Arbitron does continuous radio audience measurements.